Use PPC Advertising to Enhance Your Search Results

What is the best tool in a marketers arsenal? Is it one which causes the highest conversion rate of view to purchase? Is it one which is targeted?

Is it one which places you ahead of competition?

Well, if these are the questions that determine what is best for your business, brand or service, where the evidence points is pay per click advertising (PPC). This is a technique used by advertisers to enhance their search results by placing ads on results pages such as google.

According to PowerTraffick, PPC ads can boost brand awareness by 80% and cause those who visit a website to be 50% more likely to make a purchase compared to clicking on a website google organically. So what does all this mean for you? At Shape the Market, a PPC Advertising Agency London, we recognise that this tool, if used effectively, can drive both sales and foot traffic for your business.

So how does it work?

Effectively, payment is only induced when a user clicks on your ad. This is perhaps the greatest strength of PPC, as you only pay for how many clicks you receive, not for hosting or mere exposure. It is therefore not surprising that, according to PowerTraffick, 73% of marketers will increase their ad spend.

However, PPC's greatest strength is also its greatest downfall. Well, what if the wrong sort of people click on your ads? This means you cost yourself money over an individual who is not remotely interested in your product or service. So how do we make sure the right people click on your ads, to ensure a positive return of investment (ROI)? Well, the correct keywords attract the correct audience.

According to PowerTraffick, 66% of buyer-intent keywords are paid clicks, meaning that when the correct words are chosen results occur. Here at Shape the Market, we recognise the power in choosing the correct keywords. It is why we offer ad research, ad copies and crucially, keyword research to ensure that you match the 200% ROI for PPC.

So why is PPC important, surely you can drive sales organically? Of course you can. However, according to PowerTraffick, 65% of Customers click on an ad which leads them to make a purchase. Whilst organic business can lead to sales, why disadvantage yourself?

Equally, according to PowerTraffick, businesses on average make $3 in revenue for every $1.60 they spend on PPC. At Shape the Market, we offer an instant quote to help devise the most effective marketing campaign for your business, brand or service.

All of this feels a bit artificial. Paying to the top makes it feel a bit like cheating the system out of other businesses, brands and services who have worked their way to the top. However, one of the best assets to PPC is the fact that your campaign is able to be differentiated based on location of the displayed ads.

For instance, you can tailor ads to your local community. After all, you know your community best. You grew up in it and you helped develop it. So, you understand local concerns and can adapt your ads accordingly. According to Power Traffick, 36% of searches have local intent. PPC allows you to transform and focus the love of your community into traffic for your business, brand or service.

PPC Advertising Agency London, Shape the Market, can give structure to your ads through bid management, dynamic ads and page testing.

Well, this service all seems a little expensive. What if so many people click on my ads that it drains my entire budget for my marketing campaign? However, what makes up the backbone of a marketing campaign is economic control. This is why PPC is one of the best available tools because you decide where the limit is. Google, as well as other platforms, have extremely stringent spending regulations.

his means your limit is wherever you place it.

However, at Shape the Market, we pledge that every penny you commit is well spent because of our provision of Google Shopping, analysis reporting and monthly reporting.

Ultimately, we’ve all been there, wanting to gain exposure for our brand, business or service. However, we simply cannot find a way to break through. PPC is one of, if not the best method to ensure you gain the exposure and attention that you deserve. At Shape the Market, as a PPC Advertising Agency London, we are results focused and pride ourselves on giving you the results you feel that you deserve.