Email Marketing Agency with Effective Email Blasts

Can you think of when you sent your first email? Magical wasn’t it - being able to telecommunicate. Email is powerful, individual and ultimately very personal. Shape the Market recognises the potential in email and in turn have devised means in which to capture this tool - email marketing. This is a service which harnesses the best elements of a positive marketing campaign: promoting a product whilst also building upon and creating new customer and client relations. According to a 2015 study by the Direct Marketing Association (DMA), for every $1 put into email marketing, there is a $38 average return. This is predicated on the fact that email forces a user to have to act through either reading, deleting or archiving. From the very outset, users are put into contact with information that they could otherwise skip or avoid through platforms such as YouTube or Facebook. Whilst social media does have its merits, a study analysing 1 billion shoppers in 2019 revealed that email has a conversion rate of 2.3% compared to social media of 1%. Effectively, this makes email marketing both economically viable and commercially persuasive.

Communicating has always been something hard to manage and maintain between providers and consumers. However, email marketing equally provides for enhanced communicative efforts between providers, customers, clients and consumers. Whilst other means of advertising have the ability to avoid or skip ads, email marketing requires a conscious and active decision from the user through either deleting, archiving or reading. At Shape the Market, an Email Marketing Agency London, we ameliorate your marketing approach through grounding the email with keyword research, curated with the right content and displayed with bespoke images. This means that a template to lay this information out is important. Shape the Market provides this service alongside, analytics integration, monthly reporting, design, email distribution and list management. Having a software which formulates your key marketed information effectively is as important as the content itself.

Whilst the information itself is important, be mindful of the regulations which surround your email itself. This includes the CAN-SPAM Act in the United States, the Canadian Anti-Spam Law or the General Data Protection Regulation in the European Union. That to the side, use emails in moderation. An item is only as valuable as it is scarce. Over usage reduces its marketing impact upon a consumer as they will treat it as spam. Shape the Market can mediate your approach to ensure that you act within your respective guidelines and in turn, heighten your marketing strategy. Avoiding being treated as spam is just as important as acting inside spam regulations.

The planet is growing in population, so too is the availability of the internet. By 2023, it is estimated that email users will amount to 4.3 billion. So, how do you capitalise upon this growing market of individuals? Be the huntsman or woman of the internet. Know who and where to target through the use of demographic based email marketing. This attracts the right audience which drives traffic to your website, brand and social media platforms. Shape The Market offers this exact service through, as an Email Marketing Agency London, in what we call, an email blast- doing exactly as it says on the tin! Being tailored specifically to your customer base, enclosed in the email will be product promotions, relevant content with trending topics and optimised headlines. This will ensure that new customers are attracted and loyalty is held amongst existing customers. Building a personal connection with your customers, clients and consumers is ultimately the way forward to ensure that your service or product is always ahead of competition.

Crucially, an email is probably the closest you come to a consumer as it sits alongside important details in your customer's life. From applications to package details, your email marketing sits neatly above or below the daily business of your customer. This is why one survey found that 59% of the answers were influenced by email when it came to buying decisions. Email marketing is one of the few strategies which provide for personalised product recommendations based on previous search and purchase history. d. Some don’ts include not buying email lists. Aside from some companies and their policies, robbing a consumer of their consent over what they receive in their inbox damages future client and customer relations. Treat this area of marketing with a pinch of salt, after all, think of your own inbox. Shape the Market offers Email Marketing Agency London services to mediate your email marketing approach and truly enable you to make the best marketing decisions.