Get Your Business Website to Make It Digitally Aware

So here you are, happy and secure in your local community, selling your product or service to long-time serving loyal customers. However, you feel like your business should be and do more. You exclaim to yourself - it’s time for a change and go digital. You need a website. According to Inc, a new survey shows that more than half of small businesses (55%) don’t have a website and or are poorly optimized. So, let’s take you forward and with the help of us, Shape the Market, you too can be owners of the bespoke website that you deserve.

What is the point in having a website? Surely, success can be achieved without one. Well, it ultimately depends on how you define success. Even so, according to Nielsen, 90% of people use the internet to find local businesses. However, we both know that you and your business can be something more. Creating a website can take you to the next level. How exactly? Well, according to Oberlo, 51% of small business owners increased the number of online interactions they had with clients. Fundamentally, owning a website means space to advertise. This will provide you the opportunity to transform prospective users into loyal customers. By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. Your business is important to you. Unlocking its potential is the best way to ensure that your business works economically for you.

This is why at Shape the Market, In our Website Design Agency London, we place great emphasis on a website. We are dedicated to turning your physical ideas into a digital masterpiece. After all, consumers being digitally aware of your product or service is just as important as the product or service itself.

Entrusting someone to create a website for you, is like handing a baby over to a complete stranger. After all, you know your business best. It’s understandable that leaving someone to create something for you, after you created your business itself, is difficult. This might drive you to cut corners. It is unsurprising that more than one quarter (28%) of small businesses spend less than $500 on a website. However, what does this lead to? A slow loading, poorly optimised website. Such a characteristic cost online businesses $2.6 billion in 2020. Given that the average user spends 2 minutes and 17 seconds on a website, you want to ensure that they are able to access your content and are not left staring at a loading page. It’s why at Shape the Market, we have a tried and tested history at our Website Design Agency in London, predicated on 25 years of experience. We ensure that you are in safe hands.

Well, is it enough just to have a website optimized for users who use a PC or Mac? Simply put, no and the proof is in the pudding. The pudding being stats and data. According to McKinsey & Company, 61% of users are unlikely to return to a website they had trouble accessing with mobile devices. Also, according to socPub, 57% of mobile users say they won’t recommend a business with a poorly designed mobile site. What does this mean for you? It means, if you build a website, you must make it viable for all users. This is why at Shape the Market, we recognise that your online presence is not complete, unless it is accessible to all. We work with you to create a bespoke website which reflects all your needs, for the entirety of your audience. For more information, click here!

So you're on board with the idea of a website. How can I make sure it works properly and is compliant with Google regulations? Essentially, to act within Google’s parameters, you must be something called secure socket layer (SSL) compliant. This is a protocol used by secure sites to encrypt communications between the server and the user’s browser. At Shape the Market, our websites are safe, secure and ultimately, well maintained. We take care of all your website design issues, ensuring your website fits within Google’s rules and regulations. We issue a free SSL certification. After all, as a Website Design Agency London, we know complying with regulations is just as important as the design of your website itself. Click here, for your free quote today!

Ultimately, we all know it’s time to move on. The digital world is a vast commercial landscape and there’s a place for you. At Shape the Market, designing your website is important to us. Together, we can help you find your place. Click here, for more information!